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Our Sweet Story
MarcieSweets began with the promise of bringing healthier, tastier and socially conscious chocolate products to the market. Now, more than five years later, we have kept that promise and are in several retail outlets in Southern California, and also serve both companies and individuals with their special events.
December 2010
This month wraps up another beautiful year. 2010 taught us to celebrate change, to embrace opportunity, to enjoy the adventure, and to always be thankful for the miracles that occur every day.
October 2010
San Diego's favorite chocolate appears in Ocean Beach People's Co-op. Managers such as Mike and Crystal bring passion and dedication to the sustainability movement. They inspire us and we are proud to be part of it!
September 2010
Peruvian Dark makes its arrival in Henry's Farmers Markets bringing the delicious taste of organic chocolate to dozens of new communities and thousands of new dark chocolate lovers.
December 2009
MarcieSweets expands into handcrafted chocolate confections. They made their debut at a gala holiday event held at the world-famous Hotel Del Coronado.
We proudly complete another year with more MarcieSweets products in more locations than ever before. We continue to bring smiles to faces as we follow our dream of Connecting People through Chocolate.
April 2009
MarcieSweets hand-crafted chocolate bars make their debut. The all-chocolate Peruvian Bar and the macadamia-filled Irresistible Bar represent a new, delicious way to enjoy MarcieSweets. So good!
December 2008
It's turning out to be another exciting and eventful year for MarcieSweets, with our chocolates available across southern California and with new opportunities emerging every day. We started this company to Connect People through Chocolate, and we are very much enjoying doing just that.
July 2008
San Diego's popular Jimbo's Naturally markets begin offering MarcieSweets products in their self-serve bulk departments, making our organic and fair-trade chocolate available to more people than ever before.
Whole Foods Market honors MarcieSweets by including us in their Whole Trade Guarantee program. A portion of all MarcieSweets sales are contributed to The Whole Planet Foundation, which funds micro credit loans around the world.
April 2007
One evening Marcie is enjoying shopping with friends at Whole Foods market in La Jolla, California. She meets a friendly employee there and casually asks, “How does one get a new product into Whole Foods?” “Give it to me,” replies the kind man. We learn in time that Doug is the store manager. MarcieSweets takes its place on the store's shelves in July 2007.
January 2007
MarcieSweets starts to flow; generous people offer their talents and gifts, donations and media attention.
We enter into the grocery arena, debuting at Seaside Market. Here we introduce our C.A.R.ma and Perfect Synergy blends along with our 65% Peruvian Dark chips to grocery shoppers. Our new earth-friendly chocolates are a hit!
Summer 2006
We begin attending festivals and developing our own organic chocolate products. One day Marcie's good friend Brian grabs a handful of our chocolate chips in one hand and a handful of nuts in the other, alternately nibbling out of each hand. This leads to an epiphany: Why not combine the two?
December 2005
One evening Marcie and her friends are sitting on her living room floor, exploring ways to realize their shared dream of promoting sustainable farming and supporting other cultures. The inspiration comes...chocolate!
Phil suggests operating under the name MarcieSweets. Yet Marcie wants a name with very special meaning and asks her good friend Diana for her thoughts. Diana helps Marcie realize that the company is an expression of who she is, and that a person's name, since it's given at birth, is sacred and the most meaningful name the company could have.
Doorway to Discovery Inc. begins doing business as MarcieSweets.
February 2005
The company incorporates under the name Doorway to Discovery since this business is just that, a doorway to adventure and a discovery of our life's purpose. Phil, Marcie's long-time friend, decides to become an officer of the corporation. With his kind-hearted spirit and endless giving, Phil is a welcome addition to Doorway to Discovery Inc.
August 2004
Marcie takes a big step, saying farewell to her employer in order to plunge full time into the development of a new health-oriented company. The firm’s first office is a modest computer desk in her living room in the lovely seaside town of Solana Beach, CA.
In the Very Beginning
Marcie starts her career after college as a chemist at a Fortune 100 company in Cincinnati, Ohio. After four years of beauty care and food science research, it was time for another adventure. Feeling guided to San Diego, Marcie arrives in Mission Valley in March of 1999, determined to start a new life.
Marcie takes a job where she helps to create compounds to enhance the flavors of foods. But this is at odds with her personal philosophy of achieving good health through natural and organic food. She knows that to be true to her beliefs she will one day need to put her energies toward a cause more in sync with her own lifestyle.
To Our Special Friends
MarcieSweets would like to thank Diana Dayton for her guidance; Dagan Ray for this amazing website and generosity; Jay Watts for the design of our beautiful company symbol; Satomi & Nori of SouDesign for their creativity and design work; our families and friends for their support and encouragement; our treasured customers; Sean Taylor for always being there; and Straykitty for all the love.