Why is fair trade so important for a healthy economy?
A Fair Price
The Fair Trade Certified label guarantees that farmers and workers received a fair price for their product. The Fair Trade price means that farmers can feed their families and that their children can go to school instead of working in the fields. More than 42,000 Fair Trade cocoa farmers are earning a fair price for their high quality crop.
Care for the Environment
Nearly all Fair Trade cocoa farmers use organic practices and implement additional soil and water conservation measures such as composting, terracing and reforestation.
By guaranteeing farmers a fair and sustainable price, Fair Trade allows cocoa farmers to invest in post-harvest techniques that bring out the individual flavors of the particular cocoa-growing region. Fair Trade cocoa beans aren't "faceless" cocoa beans bought on an international exchange, but beans that can be traced back to an individual cooperative and even individual farmers.
Cocoa importers work with Fair Trade cooperatives to experiment with fermentation levels and ensure the highest quality of fine flavor beans. This care and quality management can be tasted in the end product.
Every purchasing decision you make changes the world. Thank you for buying Fair Trade. Healthy for the planet & for you.